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Start Over Keyword Brand Relationship Quality Keyword relationship warmth Author Last Name Kingsbury

1. Building Digital Brand Relationships: Interactions Between Brands and Consumers

open_access
Open Access
Author:
Kingsbury, Stephen John
Title:
Building Digital Brand Relationships: Interactions Between Brands and Consumers
Area of Honors:
Marketing
Keywords:
consumer-brand relationships
Brand Relationship Quality
self-connection
interdependence
relationship warmth
File:
Download Stephen_Kingsbury_-_Final_Undergraduate_Thesis_-_Final_Version_-_Spring_2012.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Margaret Grace Meloy, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

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