1. Fashion Retail Performance Through United States Recessions Open Access Author: Dandrea, Stephanie Lee Title: Fashion Retail Performance Through United States Recessions Area of Honors: Finance Keywords: Fashion RetailUS RecessionsConsumer Behavior File: Download S.Dandrea_-_Honors_Thesis.pdf Thesis Supervisors: James Alan Miles, Thesis SupervisorJames Alan Miles, Thesis Honors AdvisorWilliam Kracaw, Faculty Reader
2. The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Open Access Author: Chang, Cindy Hsin-hua Title: The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Area of Honors: Marketing Keywords: DisneyMarketingBrandStickinessConsumer Behavior File: Download Cindy_Chang_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorFranklin Jerome Carter Jr., Faculty Reader
3. HEALTH SPENDING ACCOUNT EFFECTS ON PRIMARY PHYSICIAN UTILIZATION Open Access Author: Manbeck, William Thomas Title: HEALTH SPENDING ACCOUNT EFFECTS ON PRIMARY PHYSICIAN UTILIZATION Area of Honors: Health Policy and Administration Keywords: Health Spending AccountsHealth Saving AccountsFlexible Spending AccountsPrimary CareConsumer Behavior File: Download Will_Manbeck_thesis_final.pdf Thesis Supervisors: Joel E Segel, Thesis SupervisorSelena E Ortiz, Thesis Honors Advisor
4. IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING Open Access Author: Mc Bride, Colleen Mary Title: IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING Area of Honors: Advertising/Public Relations Keywords: Generation ZGenerational MarketingConsumer Behavior File: Download McBride_Thesis_2019.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorS. Shyam Sundar, Thesis Honors Advisor
