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Author:

Borgida, Lane Elizabeth

Title:

College Students' Engagement in Social Media Marketing

Area of Honors:

Advertising/Public Relations

Keywords:

social media
Facebook
Twitter
brand marketing
brand communication
college students

File:

Download College_Students_Engagement_in_Social_Media_Marketing.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor