1. Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector Open Access Author: Harney, Shannon Title: Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector Area of Honors: Marketing Keywords: InnovationLogical Creative Thinking MethodsMarketingSalesSalty Snack IndustrySnack FoodsConsumer GoodsConsumer Goods SectorNew Product InnovationsChipsSun ChipsUmbrella BrandsGarden Salsa Sun ChipsHealth TrendsReplacementAbstractionHorizontal ExtensionFrito-LayPepsiCo File: Download Shannon_Harney_-_Final_Thesis.pdf Thesis Supervisors: Min Ding, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor