1. The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Open Access Author: Edwards, Allison Title: The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Area of Honors: Marketing Keywords: AthleisureActivewearSportswearDigital InfluencersInfluencersTipping Point TheoryActivewear BrandsNikeAdidasUnder ArmourLululemonFableticsOutdoor VoicesStreetwearAthleisurewearFashion InnovationFashionMarket PositioningProduct OfferingBrand MessagingBranding File: Download The_Athleisure_Tipping_Point.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. The Impact of Branding on Disordered Eating Patterns: An Exploration of Social Media Rhetoric and Influence Open Access Author: Werner, Eryn Title: The Impact of Branding on Disordered Eating Patterns: An Exploration of Social Media Rhetoric and Influence Area of Honors: Media Studies Keywords: InfluencersBody ImageDisordered Eating PatternsTrust LevelsDieting Intention File: Download Werner_Eryn_Thesis.pdf Thesis Supervisors: Jessica Gall Myrick, Thesis SupervisorJessica Gall Myrick, Thesis Honors AdvisorChristofer J Skurka, Faculty Reader
