Search

Start Over Keyword Marketing

11. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

open_access
Open Access
Author:
Tarriff, Ashley Lauren
Title:
How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media
Area of Honors:
Marketing
Keywords:
Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing
File:
Download FinalThesisTarriff.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

13. The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States

open_access
Open Access
Author:
Abu Bakar, Nabilah Husna
Title:
The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States
Area of Honors:
Marketing
Keywords:
Marketing
Global Marketing
Cultural Values
Advertising
Malaysia
United States
File:
Download Final_Submission_Thesis_-_Nabilah_Abu_Bakar.pdf
Thesis Supervisors:
Zinaida Taran, Thesis Supervisor
Dr. Ronald Walker, Thesis Honors Advisor
Erdener Kaynak, Faculty Reader

17. HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS

open_access
Open Access
Author:
Perez Camacho, Adriana
Title:
HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS
Area of Honors:
Global Studies (Berks/Lehigh)
Keywords:
Marketing
Hispanics
Advertising
Acculturation
Television Advertisements
File:
Download PerezCamachoAdriana_Thesis.pdf
Thesis Supervisors:
Dr. Kirwin Ray Shaffer, Thesis Supervisor
Dr. Sandy Feinstein, Thesis Honors Advisor

18. How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions

open_access
Open Access
Author:
Ebner, Rachel Ann
Title:
How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions
Area of Honors:
Marketing
Keywords:
Brand
Branding
Marketing
Authenticity
Authentic
Corporate Acquisitions
Acquisitions
Consumer Packaged Goods
File:
Download Ebner_Thesis_Final.pdf
Thesis Supervisors:
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

19. Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes

open_access
Open Access
Author:
Wahl, Kathryn Elyse
Title:
Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes
Area of Honors:
Marketing
Keywords:
Marketing
Subscription Boxes
Subscription Services
Stitch Fix
Surprise
File:
Download Kathryn_Wahl_-_Thesis_Final_Draft.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Karen Page Winterich, Faculty Reader

20. Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime

open_access
Open Access
Author:
Scherrer, Samantha
Title:
Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime
Area of Honors:
Marketing
Keywords:
Dementia
Marketing
Brand Associations
Branding
Memory Decay
Episodic Memory
Semantic Memory
Associative Networks
Associative Links
Consumer Preferences
File:
Download Scherrer_Thesis_Final.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor