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Start Over Keyword consumer behavior Keyword consumer behavior Keyword consumer behavior Author Last Name Penna

1. Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer

open_access

Open Access

Author:: Penna, Elizabeth
Title:: Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer
Area of Honors:: Marketing
Keywords:: generations
Strauss-Howe Generational Theory
technology
marketing
consumer behavior
File:: Download thesis_final_submission.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Meg Meloy, Faculty Reader