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Author:

Penna, Elizabeth

Title:

Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer

Area of Honors:

Marketing

Keywords:

generations
Strauss-Howe Generational Theory
technology
marketing
consumer behavior

File:

Download thesis_final_submission.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Meg Meloy, Faculty Reader