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1. Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park

open_access
Open Access
Author:
Moore, Christopher Lawerence
Title:
Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park
Area of Honors:
Recreation and Park Management
Keywords:
corporate sponsorships
goodwill
fan involvement
attitudes toward the property
attitudes toward the sponsor
consumer behavior
purchase intentions
baseball
sport
File:
Download 1-Moore_Christopher_TheEffectivenenessofSponsorships.pdf
Thesis Supervisors:
Dr. Andrew Justin Mowen, Thesis Supervisor
Dr. Andrew Justin Mowen, Thesis Honors Advisor
Benjamin Daniel Hickerson, Faculty Reader