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Author:

Chen, Meixi

Title:

Goodwill Impact on Equity Values

Area of Honors:

Accounting

Keywords:

goodwill
return on assets
return on equity
cash flow from operations
empirical analysis
hypothesis

File:

Download Chen_Meixi_Goodwill_Impact_on_Equity_Values.pdf

Thesis Supervisors:

John Edward Ketz, Thesis Supervisor
Orie Edwin Barron, Thesis Honors Advisor

Author:

Moore, Christopher Lawerence

Title:

Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park

Area of Honors:

Recreation and Park Management

Keywords:

corporate sponsorships
goodwill
fan involvement
attitudes toward the property
attitudes toward the sponsor
consumer behavior
purchase intentions
baseball
sport

File:

Download 1-Moore_Christopher_TheEffectivenenessofSponsorships.pdf

Thesis Supervisors:

Dr. Andrew Justin Mowen, Thesis Supervisor
Dr. Andrew Justin Mowen, Thesis Honors Advisor
Benjamin Daniel Hickerson, Faculty Reader