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Author:

Orr, Kathleen Elizabeth

Title:

The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States

Area of Honors:

Marketing

Keywords:

marketing
Hofstede's cultural dimensions
Spain
United States
advertising

File:

Download Kathleen_Orr_Thesis.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Abu Bakar, Nabilah Husna

Title:

The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States

Area of Honors:

Marketing

Keywords:

Marketing
Global Marketing
Cultural Values
Advertising
Malaysia
United States

File:

Download Final_Submission_Thesis_-_Nabilah_Abu_Bakar.pdf

Thesis Supervisors:

Zinaida Taran, Thesis Supervisor
Dr. Ronald Walker, Thesis Honors Advisor
Erdener Kaynak, Faculty Reader

Author:

Popescu, Alicia Lynn

Title:

Turning Up Brand Volume: How Music Can Enhance Brand Equity

Area of Honors:

Marketing

Keywords:

Music
Advertising
Brand Equity
Sonic Identity
Marketing

File:

Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Chang, Cindy Hsin-hua

Title:

The Stickiness Factor: A Study Of Disney’s Magnetic Appeal

Area of Honors:

Marketing

Keywords:

Disney
Marketing
Brand
Stickiness
Consumer Behavior

File:

Download Cindy_Chang_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader

Author:

Liu, Shirley

Title:

Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy

Area of Honors:

Marketing

Keywords:

marketing
comedy
media studies
gender
change
television
feminism

File:

Download 1-Liu_Shirley_ThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
David Michael Winterich, Faculty Reader

Author:

Sullivan, Joseph

Title:

"Terrific, You Did It!" The Influence of Feedback on a Crowdsourcing Participant's Satisfaction

Area of Honors:

Marketing

Keywords:

Marketing
Crowdsourcing
Feedback
Participant
Satisfaction
Participant Satisfaction

File:

Download Thesis_Final_.pdf

Thesis Supervisors:

Johanna H Slot, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Whitman, Allison

Title:

ECOMMERCE VALUE OF AMAZON.COM KINDLE FORUM

Area of Honors:

Marketing

Keywords:

ecommerce
data mining
text mining
forums
Amazon.com
kindle

File:

Download Whitman_Allie_ECOMMERCE_VALUE_OF_AMAZON.COM_KINDLE_FORUM.pdf

Thesis Supervisors:

Bernard James Jansen, Thesis Supervisor
Xiaolong Zhang, Thesis Honors Advisor

Author:

Pan, Yuyuan

Title:

The effect of objective self-awareness and priming on environmental and ethical behavioral intentions

Area of Honors:

Marketing

Keywords:

sustainability
consumer behavior
ethics
environment
priming

File:

Download Final_Thesis.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Arbutina, Abigail Jane

Title:

Corporate Social Responsibility and Brand Relationships

Area of Honors:

Marketing

Keywords:

Corporate Social Responsibility
Consumer-Brand Relationships
Brand Love

File:

Download ArbutinaThesisFinalVersion.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Gross, Kathryn Emily

Title:

Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

Area of Honors:

Marketing

Keywords:

product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior

File:

Download Kathryn_Gross_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader