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Author:

Dassatti, Reagan Ann

Title:

Evolution of the Big Ten Brand

Area of Honors:

Marketing

Keywords:

Evolution
Big Ten
Brand

File:

Download Dassatti_Reagan_Evolution_of_the_Big_Ten_Brand.pdf

Thesis Supervisors:

John C Powell, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Gilbert, John L

Title:

Green Purchasing in College Students

Area of Honors:

Marketing

Keywords:

marketing
sustainability
green purchasing
greenwashing
millennials
Patagonia
consumer behavior

File:

Download Gilbert_Thesis_FINAL.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna H Slot, Faculty Reader

Author:

Grant, Asia J

Title:

THE DIMENSIONS OF CUTE: AN EXPLORATION OF CUTE TYPOLOGIES WITHIN THE COSMETIC INDUSTRY

Area of Honors:

Marketing

Keywords:

Product Design
Aesthetics
Product Marketing
Brand Personality

File:

Download Grant_Thesis_Final_Draft.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Karen Page Winterich, Faculty Reader

Author:

Desjardins, Grace Alison

Title:

Appreciation or Just Representation: A Look at Multicultural Portrayals in Advertising

Area of Honors:

Marketing

Keywords:

Multicultural
Advertising

File:

Download Grace_Desjardins_Thesis_Final_Version.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Duncan King-Hoi Fong, Faculty Reader

Author:

Romeo, Gabrielle Faith

Title:

An Exploration of Brand Personality Typology

Area of Honors:

Marketing

Keywords:

Brand
Personality
Typology
Aaker
Archetypes

File:

Download RomeoGabrielleThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johann Baumgartner, Faculty Reader

Author:

Ebner, Rachel Ann

Title:

How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions

Area of Honors:

Marketing

Keywords:

Brand
Branding
Marketing
Authenticity
Authentic
Corporate Acquisitions
Acquisitions
Consumer Packaged Goods

File:

Download Ebner_Thesis_Final.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Wahl, Kathryn Elyse

Title:

Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes

Area of Honors:

Marketing

Keywords:

Marketing
Subscription Boxes
Subscription Services
Stitch Fix
Surprise

File:

Download Kathryn_Wahl_-_Thesis_Final_Draft.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Karen Page Winterich, Faculty Reader

Author:

Golthi, Ira

Title:

The Promise of Packaging in the American Hot Tea Market

Area of Honors:

Marketing

Keywords:

marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis

File:

Download IraGolthi_FinalThesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

Author:

Scherrer, Samantha

Title:

Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime

Area of Honors:

Marketing

Keywords:

Dementia
Marketing
Brand Associations
Branding
Memory Decay
Episodic Memory
Semantic Memory
Associative Networks
Associative Links
Consumer Preferences

File:

Download Scherrer_Thesis_Final.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Edwards, Allison

Title:

The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement

Area of Honors:

Marketing

Keywords:

Athleisure
Activewear
Sportswear
Digital Influencers
Influencers
Tipping Point Theory
Activewear Brands
Nike
Adidas
Under Armour
Lululemon
Fabletics
Outdoor Voices
Streetwear
Athleisurewear
Fashion Innovation
Fashion
Market Positioning
Product Offering
Brand Messaging
Branding

File:

Download The_Athleisure_Tipping_Point.pdf

Thesis Supervisors:

Matthew Michael Checchio, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor