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Author:

Yom-Tov, Adi

Title:

The Decoy Effect on Consumer Choice: An Experimental Analysis of the Effects of Brand, Product Involvement and Consumer Age

Area of Honors:

Business (University College)

Keywords:

Decoy effect
cell phones
disinfecting wipes
decision making
millennials
consumer behavior
behavioral economics
decoy effect
cell phones
disinfecting wipes
decision making
millennials
consumer behavior
behavioral economics
brand information
product involvement
COVID-19

File:

Download YomTov_Final.pdf

Thesis Supervisors:

Julie V Stanton, Thesis Supervisor
Hans Schmidt, Thesis Honors Advisor