eHT Explore

Start Over Area of Honors Marketing Degree B S Year 2015 Thesis Supervisor Jennifer Chang Coupland Keyword Marketing

1. Turning Up Brand Volume: How Music Can Enhance Brand Equity

open_access

Open Access

Author:: Popescu, Alicia Lynn
Title:: Turning Up Brand Volume: How Music Can Enhance Brand Equity
Area of Honors:: Marketing
Keywords:: Music
Advertising
Brand Equity
Sonic Identity
Marketing
File:: Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf
Thesis Supervisors:: Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

2. The Stickiness Factor: A Study Of Disney’s Magnetic Appeal

open_access

Open Access

Author:: Chang, Cindy Hsin-hua
Title:: The Stickiness Factor: A Study Of Disney’s Magnetic Appeal
Area of Honors:: Marketing
Keywords:: Disney
Marketing
Brand
Stickiness
Consumer Behavior
File:: Download Cindy_Chang_Thesis.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader