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Author:

Edwards, Allison

Title:

The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement

Area of Honors:

Marketing

Keywords:

Athleisure
Activewear
Sportswear
Digital Influencers
Influencers
Tipping Point Theory
Activewear Brands
Nike
Adidas
Under Armour
Lululemon
Fabletics
Outdoor Voices
Streetwear
Athleisurewear
Fashion Innovation
Fashion
Market Positioning
Product Offering
Brand Messaging
Branding

File:

Download The_Athleisure_Tipping_Point.pdf

Thesis Supervisors:

Matthew Michael Checchio, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor