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1. LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE

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Open Access

9. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States

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Open Access

12. The Promise of Packaging in the American Hot Tea Market

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Open Access

13. The Ethics of Consumer Purchasing Habits: Does Corporate Social Irresponsibility Outweigh Convenience?

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Open Access

14. Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry

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Open Access

15. Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer

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Open Access