1. Social Media In A Crisis: Mitigating Brand Image Open Access Author: Giacobello, Dana Michelle Title: Social Media In A Crisis: Mitigating Brand Image Area of Honors: Advertising/Public Relations Keywords: public relationsbrand imagesocial mediacrisis communications File: Download Giacobello_Thesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Lessons from Alumni: Public Relations Education and Curriculum Open Access Author: Till, Jacqueline Mary Title: Lessons from Alumni: Public Relations Education and Curriculum Area of Honors: Advertising/Public Relations Keywords: PR educationPR curriculumPR industryPenn Statepublic relationsinterview File: Download Jacqueline_Till_Thesis.pdf Thesis Supervisors: Colleen Connolly-Ahern, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
3. Dominating Discourse: An Evaluation of the Rhetoric and Public Relations Effectiveness of the ObamaCare Campaign Versus the Anti-ObamaCare Campaign Open Access Author: Dungan, Fallon Anne Title: Dominating Discourse: An Evaluation of the Rhetoric and Public Relations Effectiveness of the ObamaCare Campaign Versus the Anti-ObamaCare Campaign Area of Honors: English Keywords: ObamaCareHealthcarepublic relationsrhetorichealth care File: Download Dungan_Fallon__Dominating_Discourse-_An_Evaluation_of_the_Rhetoric_and_Public_Relations_Effectiveness_of_the_Obamacare_Campaign_Versus_the_Anti-Obamacare_Campaign.pdf Thesis Supervisors: Lisa Ruth Sternlieb, Thesis SupervisorLisa Ruth Sternlieb, Thesis Honors AdvisorDr. Marcy Lynne North, Faculty Reader
4. Life Filtered: Social Media and Perceptions of Self Open Access Author: Duke, Emily E Title: Life Filtered: Social Media and Perceptions of Self Area of Honors: Advertising/Public Relations Keywords: FacebookInstagramsocial mediaself-esteemneuroticismDukepublic relationsonline File: Download EDuke_THESIS.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorMichel M Haigh, Thesis Honors AdvisorDr. Susan Mary Strohm, Faculty Reader
5. Analysis of Gender Portrayal in Sports Media and its Effect on Athlete Body Image Open Access Author: Hart, Carly Title: Analysis of Gender Portrayal in Sports Media and its Effect on Athlete Body Image Area of Honors: Advertising/Public Relations Keywords: advertisingpublic relationsmediasportssports mediagenderbody imageathletescollege athletesNCAAgender portrayalgender in media File: Download CarlyHart_FinalThesis_SU21.pdf Thesis Supervisors: Stephanie Madden, Thesis SupervisorAnn Marie Major, Thesis Honors Advisor
6. Hip Hop Activism: A Case Study Examination of Brand Authenticity Open Access Author: Jean-Noel, Kaitlin Title: Hip Hop Activism: A Case Study Examination of Brand Authenticity Area of Honors: Advertising/Public Relations Keywords: authenticityhip hopactivismpublic relationscelebritysocial issuessocial mediaadvocacy File: Download kjeannoel_finalthesis.pdf Thesis Supervisors: Stephanie Madden, Thesis SupervisorFuyuan Shen, Thesis Honors AdvisorMatthew Jackson, Faculty Reader
7. Netflix Password Sharing: An Analysis of Consumer Attitudes Toward Stricter User Guidelines Open Access Author: Hall, Jessica Title: Netflix Password Sharing: An Analysis of Consumer Attitudes Toward Stricter User Guidelines Area of Honors: Advertising/Public Relations Keywords: trustcommitmentsatisfactionbusiness relationshipsattitudespublic relations File: Download Jessica_Hall___Final_Undergraduate_Honors_Thesis___Resubmission_via_SHC_Portal_on_4.11.2023.pdf Thesis Supervisors: Stephanie Madden, Thesis SupervisorDenise Sevick Bortree, Thesis Honors Advisor
