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41. From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication

open_access
Open Access
Author:
Reinhardt, Meghan Kathleen
Title:
From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication
Area of Honors:
Advertising/Public Relations
Keywords:
Public Relations
Social Media
Crisis Communications
File:
Download MeghanReinhardt_Thesis.pdf
Thesis Supervisors:
Steve Manuel, Thesis Supervisor
Alexander Leor Fattal, Faculty Reader
Steve Manuel, Thesis Honors Advisor

42. UNDERSTANDING THE EFFECTS OF SNACK FOOD PACKAGING LABELS ON CONSUMER DECISIONS IN PREPARATION FOR MANDATORY GMO LABELING

open_access
Open Access
Author:
Staub, Haley Ann
Title:
UNDERSTANDING THE EFFECTS OF SNACK FOOD PACKAGING LABELS ON CONSUMER DECISIONS IN PREPARATION FOR MANDATORY GMO LABELING
Area of Honors:
Advertising/Public Relations
Keywords:
snack food
GMO
genetic technology
packaging
labels
legislation
consumer
analysis
green marketing
holistic health
File:
Download Staub_Haley_Thesis.pdf
Thesis Supervisors:
Ann Marie Major, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor

44. IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING

open_access
Open Access
Author:
Mc Bride, Colleen Mary
Title:
IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING
Area of Honors:
Advertising/Public Relations
Keywords:
Generation Z
Generational Marketing
Consumer Behavior
File:
Download McBride_Thesis_2019.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
S. Shyam Sundar, Thesis Honors Advisor

47. Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins

open_access
Open Access
Author:
Aul, Rachel
Title:
Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins
Area of Honors:
Advertising/Public Relations
Keywords:
Corporate Social Advocacy
Brand Campaigns
Generation Z
File:
Download Aul_Final_Thesis.pdf
Thesis Supervisors:
Denise Sevick Bortree, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor
Bill Zimmerman, Faculty Reader

49. The Effect of Need to Belong And Materialism In Influencer Marketing

open_access
Open Access
Author:
Zhang, Maggie
Title:
The Effect of Need to Belong And Materialism In Influencer Marketing
Area of Honors:
Advertising/Public Relations
Keywords:
Influencer Marketing
The Need to Belong
Materialism
Purchase Intent
Linear Regression
Exploratory Factor Analysis
File:
Download ZHANG_The_Effect_of_Need_to_Belong_And_Materialism_In_Influencer_Marketing.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

50. the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers

open_access
Open Access
Author:
E, Zihang
Title:
the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers
Area of Honors:
Advertising/Public Relations
Keywords:
influencer
celebrity
influencer marketing
endorsement
advertising
File:
Download Thesis_paper_final_0731.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

51. Putting the Planet on the Ballot: Climate Change Framing in 2016 and 2018 Political Ads

open_access
Open Access
Author:
Bell, Kelsey
Title:
Putting the Planet on the Ballot: Climate Change Framing in 2016 and 2018 Political Ads
Area of Honors:
Advertising/Public Relations
Keywords:
political advertising
politics
climate change
framing
content analysis
climate change framing
political campaigns
political communications
File:
Download Honors_Thesis_Kelsey_Bell_Final.pdf
Thesis Supervisors:
Fuyuan Shen, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor
Colleen Connolly-Ahern, Faculty Reader

52. Analysis of Gender Portrayal in Sports Media and its Effect on Athlete Body Image

open_access
Open Access
Author:
Hart, Carly
Title:
Analysis of Gender Portrayal in Sports Media and its Effect on Athlete Body Image
Area of Honors:
Advertising/Public Relations
Keywords:
advertising
public relations
media
sports
sports media
gender
body image
athletes
college athletes
NCAA
gender portrayal
gender in media
File:
Download CarlyHart_FinalThesis_SU21.pdf
Thesis Supervisors:
Stephanie Madden, Thesis Supervisor
Ann Marie Major, Thesis Honors Advisor

53. Model Idealism in the Luxury World: The Impact of Utilizing Realistic Body Standards on Consumer Brand Perceptions and Purchase Intentions In High-End Companies

open_access
Open Access
Author:
Huffman, Sarah
Title:
Model Idealism in the Luxury World: The Impact of Utilizing Realistic Body Standards on Consumer Brand Perceptions and Purchase Intentions In High-End Companies
Area of Honors:
Advertising/Public Relations
Keywords:
Luxury Advertising
Brand Attitude
Wishful Identification
Purchase Intention
Idealized
Non-Idealized
Realistic Marketing
File:
Download Huffman_Final_Thesis.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

55. Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness

open_access
Open Access
Author:
Harris, Megan
Title:
Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness
Area of Honors:
Advertising/Public Relations
Keywords:
Sports
Partnership
Brand
NFL
Sponsorship
Brands
Public Relations
Advertising
Sports Marketing
File:
Download Megan_Harris_Final_Thesis_Submission.pdf
Thesis Supervisors:
John R Affleck, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor

57. Netflix Password Sharing: An Analysis of Consumer Attitudes Toward Stricter User Guidelines

open_access
Open Access
Author:
Hall, Jessica
Title:
Netflix Password Sharing: An Analysis of Consumer Attitudes Toward Stricter User Guidelines
Area of Honors:
Advertising/Public Relations
Keywords:
trust
commitment
satisfaction
business relationships
attitudes
public relations
File:
Download Jessica_Hall___Final_Undergraduate_Honors_Thesis___Resubmission_via_SHC_Portal_on_4.11.2023.pdf
Thesis Supervisors:
Stephanie Madden, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor

58. Social media impact on college students during the COVID-19 pandemic in correlation to perceived motivation, productivity, and social media addiction

open_access
Open Access
Author:
Bowerman, Zoe
Title:
Social media impact on college students during the COVID-19 pandemic in correlation to perceived motivation, productivity, and social media addiction
Area of Honors:
Advertising/Public Relations
Keywords:
Social Media
Motivation
Productivity
Social Media Addiction
College Students
Covid-19
Pandemic
File:
Download Zoe_Bowerman_Thesis.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
Mark Birschbach, Faculty Reader

59. Notifying the Local Community About the State College Food Bank's Upcoming Location Change

restricted_to_institution
Restricted (Penn State Only)
Author:
Feldman, Julia
Title:
Notifying the Local Community About the State College Food Bank's Upcoming Location Change
Area of Honors:
Advertising/Public Relations
Keywords:
public relations campaign
communication campaign
community resource
relocation
local community
State College Food Bank
File:
Login to Download
Thesis Supervisors:
Holly Overton, Thesis Supervisor
Holly Overton, Thesis Honors Advisor
Tara Danz Wyckoff, Faculty Reader