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11. Best Practices of Social Media Use and Interactivity by Automotive Companies

open_access
Open Access
Author:
Sexton, Cheyenne Nicole
Title:
Best Practices of Social Media Use and Interactivity by Automotive Companies
Area of Honors:
Advertising/Public Relations
Keywords:
Social Media
Interactivity
Automotive
Facebook
Content Analysis
File:
Download Sexton_Cheyenne_Automotive_Industry_Social_Media_.pdf
Thesis Supervisors:
Denise Sevick Bortree, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

12. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

open_access
Open Access
Author:
Tarriff, Ashley Lauren
Title:
How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media
Area of Honors:
Marketing
Keywords:
Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing
File:
Download FinalThesisTarriff.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

14. A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup

open_access
Open Access
Author:
Mavrakis, Konstantinos
Title:
A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup
Area of Honors:
Letters, Arts, and Sciences (Abington)
Keywords:
Branding
Identity
Soccer
Social Media
Twitter
File:
Download Mavrakis_Konstantinos_A_Game_of_Presence_Complexity_and_Money-_An_Analysis_of_Professional_Soccer_Players_Twitter_Use_During_the_2014_FIFA_World_Cup_.pdf
Thesis Supervisors:
Ross S Brinkert, Thesis Supervisor
Lisa Volk Chewning, Thesis Honors Advisor

16. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent

open_access
Open Access
Author:
Laubscher, Kristen Lynn
Title:
Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent
Area of Honors:
Advertising/Public Relations
Keywords:
Social Media
Corporate Social Responsibility
CSR
Purchase Intent
Facebook
Instagram
Stakeholder Attitudes
File:
Download Kristen_Laubscher_Final.pdf
Thesis Supervisors:
Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor
William Michael Mahon III, Faculty Reader