eHT Explore

Start Over Area of Honors Marketing Year 2010 Keyword environment Keyword consumer behavior Keyword consumer behavior

1. Cause Related Marketing and the Environment

open_access

Open Access

Author:: Rogers, Elizabeth Regina
Title:: Cause Related Marketing and the Environment
Area of Honors:: Marketing
Keywords:: Cause Related Marketing
consumer behavior
"green"
environment
persuasion
File:: Download Rogers_Final.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor