1. Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy Open Access Author: Tennin, Casie Amanda Title: Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy Area of Honors: Advertising/Public Relations Keywords: Calvin KleinCasie TenninPublicityGood PublicityBad PublicityAdvertisingPublic Relations File: Download Tennin_Thesis_Final.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorSteve Manuel, Thesis Honors AdvisorDr. Susan Mary Strohm, Faculty Reader
2. 2016 Presidential Election: Twitter Topics of the Presidential Candidates Open Access Author: Karwel, Lauren Joanna Title: 2016 Presidential Election: Twitter Topics of the Presidential Candidates Area of Honors: Advertising/Public Relations Keywords: Public RelationsSocial MediaTwitterPresidential Election File: Download LaurenKarwel_FinalThesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
3. The Impact of Social Media on Political Discourse and Image Perception Open Access Author: Misra, Aishwarya Title: The Impact of Social Media on Political Discourse and Image Perception Area of Honors: Advertising/Public Relations Keywords: Social MediaPoliticsDiscoursePerceptionPublic Relations File: Download Eisha_Misra_Thesis_4-13.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
4. How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Open Access Author: Major, Amy Title: How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Area of Honors: Advertising/Public Relations Keywords: AdvertisingPublic RelationsConsumer ReactionsSimple messagingcomplex messagingadvertisements File: Download Amy_Major_Thesis_4.05.18.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorKen E Yednock, Faculty Reader
5. From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication Open Access Author: Reinhardt, Meghan Kathleen Title: From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication Area of Honors: Advertising/Public Relations Keywords: Public RelationsSocial MediaCrisis Communications File: Download MeghanReinhardt_Thesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorAlexander Leor Fattal, Faculty ReaderSteve Manuel, Thesis Honors Advisor
6. Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness Open Access Author: Harris, Megan Title: Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness Area of Honors: Advertising/Public Relations Keywords: SportsPartnershipBrandNFLSponsorshipBrandsPublic RelationsAdvertisingSports Marketing File: Download Megan_Harris_Final_Thesis_Submission.pdf Thesis Supervisors: John R Affleck, Thesis SupervisorDenise Sevick Bortree, Thesis Honors Advisor
