1. Universities in Crisis: How Crisis Communications Affect Marketing Implications Open Access Author: Weakland, Devin Haley Title: Universities in Crisis: How Crisis Communications Affect Marketing Implications Area of Honors: Marketing Keywords: crisis communications managementmarketingsocial mediaPenn State File: Download Devin_Weakland_-_Final_Undergraduate_Thesis_-_Spring_2013.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
2. Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Open Access Author: Wertheim, Erica Marni Title: Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Area of Honors: Marketing Keywords: Central route processingsystematic processingperipheral route processingsocial mediabrand attitudeFacebookTwitter File: Download Erica_Wertheim_Thesis_FINAL.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
3. True to Size: Missing the Mark on the Marketing of Women's Jeans Open Access Author: Jack, Olivia Title: True to Size: Missing the Mark on the Marketing of Women's Jeans Area of Honors: Marketing Keywords: womenjeanssizeinclusivitypurchase intentionsize representationself-imagemodeladvertiseonline shoppingsocial mediavanity sizingmental stimulation File: Download Olivia_Jack_Thesis_Final_Draft.pdf Thesis Supervisors: Sotires Pagiavlas, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
