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Author:

Miao, Jingnan

Title:

THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
user-generated content
marketer-generated content
purchase intention
customer brand engagement
attitude towards brand
attitude towards ad

File:

Download Miao_Jingnan_UGCMGC.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Fuyuan Shen, Faculty Reader

Author:

Jack, Olivia

Title:

True to Size: Missing the Mark on the Marketing of Women's Jeans

Area of Honors:

Marketing

Keywords:

women
jeans
size
inclusivity
purchase intention
size representation
self-image
model
advertise
online shopping
social media
vanity sizing
mental stimulation

File:

Download Olivia_Jack_Thesis_Final_Draft.pdf

Thesis Supervisors:

Sotires Pagiavlas, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor