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Author:

Jack, Olivia

Title:

True to Size: Missing the Mark on the Marketing of Women's Jeans

Area of Honors:

Marketing

Keywords:

women
jeans
size
inclusivity
purchase intention
size representation
self-image
model
advertise
online shopping
social media
vanity sizing
mental stimulation

File:

Download Olivia_Jack_Thesis_Final_Draft.pdf

Thesis Supervisors:

Sotires Pagiavlas, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor