1. EXAMINING SOFT DRINK CORPORATIONS’ USE OF ONLINE TOOLS TO COMMUNICATE CORPORATE SOCIAL RESPONSIBILITY Open Access Author: Lewis, Kirsten Ruth Title: EXAMINING SOFT DRINK CORPORATIONS’ USE OF ONLINE TOOLS TO COMMUNICATE CORPORATE SOCIAL RESPONSIBILITY Area of Honors: Advertising/Public Relations Keywords: Corporate social repsonsibilitycorporate responsibilitycorporate citizenship File: Download Final_Thesis.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorMichel M Haigh, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Examining Consumers’ Attitudes and Ethical Behaviors of Digital Music through the Lens of the Diffusion of Innovations and the Theory of Reasoned Action Open Access Author: Skitka, Kari Alexandra Title: Examining Consumers’ Attitudes and Ethical Behaviors of Digital Music through the Lens of the Diffusion of Innovations and the Theory of Reasoned Action Area of Honors: Advertising/Public Relations Keywords: diffusion of innovationsreasoned actionmusic piracyethical perceptions File: Download Thesis_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
3. JOURNALISTS’ PERCEPTIONS OF MULTIMEDIA RELEASES AND ONLINE NEWSROOMS Open Access Author: Weintraub, Jennifer Tess Title: JOURNALISTS’ PERCEPTIONS OF MULTIMEDIA RELEASES AND ONLINE NEWSROOMS Area of Honors: Advertising/Public Relations Keywords: Press ReleasesMultimedia ReleasesOnline Newsrooms File: Download 2-Jennifer_Weintraub_-_Thesis_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
4. Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand Open Access Author: Park, Joo Hee Title: Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand Area of Honors: Advertising/Public Relations Keywords: AdvertisingAerieVictoria's SecretBody ImageBody EsteemBrand AttitudePurchase Intent File: Download Esther_Joo_Hee_Park_Honors_Thesis_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
5. Life Filtered: Social Media and Perceptions of Self Open Access Author: Duke, Emily E Title: Life Filtered: Social Media and Perceptions of Self Area of Honors: Advertising/Public Relations Keywords: FacebookInstagramsocial mediaself-esteemneuroticismDukepublic relationsonline File: Download EDuke_THESIS.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorMichel M Haigh, Thesis Honors AdvisorDr. Susan Mary Strohm, Faculty Reader
