1. College Students' Engagement in Social Media Marketing Open Access Author: Borgida, Lane Elizabeth Title: College Students' Engagement in Social Media Marketing Area of Honors: Advertising/Public Relations Keywords: social mediaFacebookTwitterbrand marketingbrand communicationcollege students File: Download College_Students_Engagement_in_Social_Media_Marketing.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. The Evolution of Media and Their Influence in International Relations Open Access Author: Boyer, Tess Mackenzie Title: The Evolution of Media and Their Influence in International Relations Area of Honors: Media Studies Keywords: Soft PowerPublic DiplomacyForeign PolicyInternational RelationsRadioVoice of AmericaRadio LibertyRadio Free EuropeTelevisionCNN EffectEvolution of MediaSocial MediaFacebookTwitterInternational BroadcastingArab SpringGrassroots Democracy Promotion File: Download Tess_Boyer_Thesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
3. Social Media Marketing: It's Effect on Business Consumer Relationships Open Access Author: Bobrow, Bradley Scott Title: Social Media Marketing: It's Effect on Business Consumer Relationships Area of Honors: Marketing Keywords: Social MediaMarketingSocial Media MarketingFacebookTwitterConsumer EngagementTraditional MarketingSocial Marketing File: Download Bobrow_Bradley_SocialMediaMarketing.pdf
4. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Open Access Author: Bonsell, Kelsey Elizabeth Title: Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Area of Honors: Advertising/Public Relations Keywords: NonprofitSocial MediaFacebookTwitterTHONPenn StateDance MarathonMarketingDialogicCommunicationBonsell File: Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
5. A Critical Assessment of the Uses and Limits of Social Media in China Open Access Author: Kern, Julia Murdoch Title: A Critical Assessment of the Uses and Limits of Social Media in China Area of Honors: Journalism Keywords: Chinasocial mediaRenrenWeiboWeChatTencentAlibabaFacebookTwitter File: Download KernThesis.pdf Thesis Supervisors: Curtis William Chandler, Thesis SupervisorMartin Halstuk, Thesis Honors Advisor
6. The Effect of Social Media on Crowdsourcing Investigation Open Access Author: Ji, Kaeun Title: The Effect of Social Media on Crowdsourcing Investigation Area of Honors: Political Science Keywords: Social MediaBoston Marathon BombingCrowdsourcingInvestigationTwitter File: Download JI_Kaeun_Theeffectofsocialmediaoncrowdsourcinginvestigation.pdf Thesis Supervisors: Andrea H Tapia, Thesis SupervisorDr. Gretchen G Casper, Thesis Honors Advisor
7. The Social Function of Twitter Toward a Theory of Generic Constraints Open Access Author: Rush, Elizabeth Thornton Title: The Social Function of Twitter Toward a Theory of Generic Constraints Area of Honors: Communication Arts and Sciences Keywords: TwittercrisisrhetoricgenreBoston Marathon BombingAntonio Martin File: Download Rush_Elizabeth_TheSocialFunctionOfTwitter.pdf Thesis Supervisors: Kirtley Hasketh Wilson, Thesis SupervisorLori Ann Bedell, Thesis Honors Advisor
8. 2016 Presidential Election: Twitter Topics of the Presidential Candidates Open Access Author: Karwel, Lauren Joanna Title: 2016 Presidential Election: Twitter Topics of the Presidential Candidates Area of Honors: Advertising/Public Relations Keywords: Public RelationsSocial MediaTwitterPresidential Election File: Download LaurenKarwel_FinalThesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
9. POLITICAL DISCOURSE AND TWITTER Open Access Author: Guns, Kelcie Title: POLITICAL DISCOURSE AND TWITTER Area of Honors: English Keywords: PoliticalDiscourseTwitter File: Download Guns_Kelcie_PoliticalDiscourse.pdf Thesis Supervisors: Dr. Scott Thompson Smith, Thesis SupervisorDr. Xiaoye You, Thesis Honors Advisor
10. CODE-SWITCHING IN DIFFERENT ENVIRONMENTS Open Access Author: Yarson, Amanda Marie Title: CODE-SWITCHING IN DIFFERENT ENVIRONMENTS Area of Honors: Spanish Keywords: Code-switchingBilingualsSpanishEnglishSocial MediaTwitter File: Download Yarson_Amanda_CSInDifferentEnvironments.pdf Thesis Supervisors: Matthew Thomas Carlson, Thesis SupervisorJohn Lipski, Thesis Honors Advisor