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Start Over Degree B S Year 2023 Keyword Social Media

1. A History and Evolution of Video-Centric Social Media: Identifying and Analyzing Addiction, Design Features, and Personal and Relational Impact

open_access
Open Access
Author:
Borkovich, Madison
Title:
A History and Evolution of Video-Centric Social Media: Identifying and Analyzing Addiction, Design Features, and Personal and Relational Impact
Area of Honors:
Interdisciplinary in Human-Centered Design and Development and Film Production
Keywords:
Social Media
Design Features
Design
Development
Media
Video
Video-Centric
Video-Centric Social Media
Social Media Addiction
File:
Download Madison_Borkovich_Honors_Thesis.pdf
Thesis Supervisors:
S. Shyam Sundar, Thesis Supervisor
Steven R. Haynes, Thesis Honors Advisor
Priya Kumar, Thesis Supervisor

2. Intelligence Goldmine or Overwhelming Hinderance? Social Media’s Impact on U.S. Intelligence Community Analysis

open_access
Open Access
Author:
Pfohl, Samuel
Title:
Intelligence Goldmine or Overwhelming Hinderance? Social Media’s Impact on U.S. Intelligence Community Analysis
Area of Honors:
Security and Risk Analysis
Keywords:
Social Media
Intelligence Community
Analysis
Domestic Extremism
Intelligence
File:
Download SamPfohlSchreyerThesis2023.pdf
Thesis Supervisors:
William Parquette, Thesis Supervisor
Michael Keith Hills, Thesis Honors Advisor

4. The Influence of Influencers: How Twitter Groups Affect Company Performance

open_access
Open Access
Author:
Scott, Ryan
Title:
The Influence of Influencers: How Twitter Groups Affect Company Performance
Area of Honors:
Management Information Systems (Behrend)
Keywords:
Social Media
Influencer Marketing
Twitter
Sentiment
Stock
Company Financial Performance
Google Trends
File:
Download Scott_Ryan_The_Influence_of_Influencers_-_How_Twitter_Groups_Affect_Company_Performance.pdf
Thesis Supervisors:
Babajide James Osatuyi, Thesis Supervisor
Matthew Swinarski, Thesis Honors Advisor

5. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media

restricted_to_institution
Restricted (Penn State Only)
Author:
Straley, Megan
Title:
Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media
Area of Honors:
Marketing
Keywords:
Influencer Marketing
Kelman's Source Characteristics
Balance Theory
Social Media
Online Engagement
File:
Login to Download
Thesis Supervisors:
Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor