1. JOURNALISTS’ PERCEPTIONS OF MULTIMEDIA RELEASES AND ONLINE NEWSROOMS Open Access Author: Weintraub, Jennifer Tess Title: JOURNALISTS’ PERCEPTIONS OF MULTIMEDIA RELEASES AND ONLINE NEWSROOMS Area of Honors: Advertising/Public Relations Keywords: Press ReleasesMultimedia ReleasesOnline Newsrooms File: Download 2-Jennifer_Weintraub_-_Thesis_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Lessons from Alumni: Public Relations Education and Curriculum Open Access Author: Till, Jacqueline Mary Title: Lessons from Alumni: Public Relations Education and Curriculum Area of Honors: Advertising/Public Relations Keywords: PR educationPR curriculumPR industryPenn Statepublic relationsinterview File: Download Jacqueline_Till_Thesis.pdf Thesis Supervisors: Colleen Connolly-Ahern, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
3. Case Study: The Social Media Use of Travel Bloggers Open Access Author: Imming, Brad Tyler Title: Case Study: The Social Media Use of Travel Bloggers Area of Honors: Telecommunications Keywords: blogtravel blogsocial mediacase studyWeb 2.0 File: Download Imming_Brad_TheSocialMediaUseOfTravelBloggers.pdf Thesis Supervisors: Matthew Jackson, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
4. How and Why Products Go Viral Open Access Author: Kelner, Nicole Title: How and Why Products Go Viral Area of Honors: Engineering Science Keywords: ViralEntrepreneurshipMarketingPsychology File: Download Final_Thesis_1_6.pdf Thesis Supervisors: Elizabeth Cunningham Kisenwether, Thesis SupervisorRobert James Beaury, Faculty ReaderDr. Susan Mary Strohm, Thesis Honors Advisor
5. Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising Open Access Author: Tarullo, Julianne Marie Title: Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising Area of Honors: Advertising/Public Relations Keywords: advertisingtelevision advertisingcongruencymusicsong File: Download Tarullo_Thesis.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
6. Direct-to-consumer Pharmaceutical Print Advertising's Effect on Mood Open Access Author: Ullmann, Emily J Title: Direct-to-consumer Pharmaceutical Print Advertising's Effect on Mood Area of Honors: Advertising/Public Relations Keywords: DTC – Direct-to-Consumer DTCPA – Direct-to-Consumer Pharmaceutic File: Download Ullmann_Thesis_Final_2015.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
7. Credibility Heuristics in Fashion Blogs: Testing the Effects of Authority, Bandwagon and Community on Persuasion Open Access Author: Sherony, Nia Marie Title: Credibility Heuristics in Fashion Blogs: Testing the Effects of Authority, Bandwagon and Community on Persuasion Area of Honors: Interdisciplinary in Advertising and Public Relations and Information Sciences and Technology Keywords: persuasionmain modelbandwagon heuristicauthority heuristiccommunityweblogblogosphere File: Download Thesis.pdf Thesis Supervisors: S. Shyam Sundar, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors AdvisorErika S Poole, Thesis Honors Advisor