1. Media Planning In the Age of the Internet Open Access Author: Broendel, Reid Joseph Title: Media Planning In the Age of the Internet Area of Honors: Advertising/Public Relations Keywords: Media PlanningAdvertisingInternet File: Download Broendel_Reid_MediaPlanningIntheAgeoftheInternet.pdf Thesis Supervisors: Dr. Lee Ahern, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Celebrity Endorsements and a New Kind of Product Placement Open Access Author: Asmara, Michelle Rose Title: Celebrity Endorsements and a New Kind of Product Placement Area of Honors: Advertising/Public Relations Keywords: celebrity endorsementproduct placementsource characteristicssource credibilitymeaning transferlikabilitybrand integration File: Download ASMARA_Michelle_Honors_Thesis Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
3. College Students' Engagement in Social Media Marketing Open Access Author: Borgida, Lane Elizabeth Title: College Students' Engagement in Social Media Marketing Area of Honors: Advertising/Public Relations Keywords: social mediaFacebookTwitterbrand marketingbrand communicationcollege students File: Download College_Students_Engagement_in_Social_Media_Marketing.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
4. Examining Consumers’ Attitudes and Ethical Behaviors of Digital Music through the Lens of the Diffusion of Innovations and the Theory of Reasoned Action Open Access Author: Skitka, Kari Alexandra Title: Examining Consumers’ Attitudes and Ethical Behaviors of Digital Music through the Lens of the Diffusion of Innovations and the Theory of Reasoned Action Area of Honors: Advertising/Public Relations Keywords: diffusion of innovationsreasoned actionmusic piracyethical perceptions File: Download Thesis_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
5. Smartphones, Applications And Society Open Access Author: Winiarski, Kristin Marie Title: Smartphones, Applications And Society Area of Honors: Advertising/Public Relations Keywords: smartphonesapplications File: Download 1-Thesis_Final_Draft_.pdf Thesis Supervisors: Colleen Connolly-Ahern, Thesis SupervisorSteve Manuel, Thesis Honors Advisor