1. A History and Evolution of Video-Centric Social Media: Identifying and Analyzing Addiction, Design Features, and Personal and Relational Impact Open Access Author: Borkovich, Madison Title: A History and Evolution of Video-Centric Social Media: Identifying and Analyzing Addiction, Design Features, and Personal and Relational Impact Area of Honors: Interdisciplinary in Human-Centered Design and Development and Film Production Keywords: Social MediaDesign FeaturesDesignDevelopmentMediaVideoVideo-CentricVideo-Centric Social MediaSocial Media Addiction File: Download Madison_Borkovich_Honors_Thesis.pdf Thesis Supervisors: S. Shyam Sundar, Thesis SupervisorSteven R. Haynes, Thesis Honors AdvisorPriya Kumar, Thesis Supervisor
2. Intelligence Goldmine or Overwhelming Hinderance? Social Media’s Impact on U.S. Intelligence Community Analysis Open Access Author: Pfohl, Samuel Title: Intelligence Goldmine or Overwhelming Hinderance? Social Media’s Impact on U.S. Intelligence Community Analysis Area of Honors: Security and Risk Analysis Keywords: Social MediaIntelligence CommunityAnalysisDomestic ExtremismIntelligence File: Download SamPfohlSchreyerThesis2023.pdf Thesis Supervisors: William Parquette, Thesis SupervisorMichael Keith Hills, Thesis Honors Advisor
3. How Culture Affects Marketing Content: A Comparison Between Austria and the United States Open Access Author: Di Carlo, Erica Title: How Culture Affects Marketing Content: A Comparison Between Austria and the United States Area of Honors: Marketing Keywords: Social MediaInstagramFacebookAustriaCultureMarketingAdvertising File: Download Thesis_DiCarlo_2023.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
4. The Influence of Influencers: How Twitter Groups Affect Company Performance Open Access Author: Scott, Ryan Title: The Influence of Influencers: How Twitter Groups Affect Company Performance Area of Honors: Management Information Systems (Behrend) Keywords: Social MediaInfluencer MarketingTwitterSentimentStockCompany Financial PerformanceGoogle Trends File: Download Scott_Ryan_The_Influence_of_Influencers_-_How_Twitter_Groups_Affect_Company_Performance.pdf Thesis Supervisors: Babajide James Osatuyi, Thesis SupervisorMatthew Swinarski, Thesis Honors Advisor
5. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media Restricted (Penn State Only) Author: Straley, Megan Title: Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media Area of Honors: Marketing Keywords: Influencer MarketingKelman's Source CharacteristicsBalance TheorySocial MediaOnline Engagement File: Login to Download Thesis Supervisors: Brett Christenson, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor