1. THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT Open Access Author: Miao, Jingnan Title: THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT Area of Honors: Advertising/Public Relations Keywords: Advertisinguser-generated contentmarketer-generated contentpurchase intentioncustomer brand engagementattitude towards brandattitude towards ad File: Download Miao_Jingnan_UGCMGC.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorFuyuan Shen, Faculty Reader
2. How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Open Access Author: Major, Amy Title: How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Area of Honors: Advertising/Public Relations Keywords: AdvertisingPublic RelationsConsumer ReactionsSimple messagingcomplex messagingadvertisements File: Download Amy_Major_Thesis_4.05.18.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorKen E Yednock, Faculty Reader
