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Author:

Miao, Jingnan

Title:

THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
user-generated content
marketer-generated content
purchase intention
customer brand engagement
attitude towards brand
attitude towards ad

File:

Download Miao_Jingnan_UGCMGC.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Fuyuan Shen, Faculty Reader

Author:

Major, Amy

Title:

How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
Public Relations
Consumer Reactions
Simple messaging
complex messaging
advertisements

File:

Download Amy_Major_Thesis_4.05.18.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Ken E Yednock, Faculty Reader

Author:

Desjardins, Grace Alison

Title:

Appreciation or Just Representation: A Look at Multicultural Portrayals in Advertising

Area of Honors:

Marketing

Keywords:

Multicultural
Advertising

File:

Download Grace_Desjardins_Thesis_Final_Version.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Duncan King-Hoi Fong, Faculty Reader