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Author:

Broendel, Reid Joseph

Title:

Media Planning In the Age of the Internet

Area of Honors:

Advertising/Public Relations

Keywords:

Media Planning
Advertising
Internet

File:

Download Broendel_Reid_MediaPlanningIntheAgeoftheInternet.pdf

Thesis Supervisors:

Dr. Lee Ahern, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Asmara, Michelle Rose

Title:

Celebrity Endorsements and a New Kind of Product Placement

Area of Honors:

Advertising/Public Relations

Keywords:

celebrity endorsement
product placement
source characteristics
source credibility
meaning transfer
likability
brand integration

File:

Download ASMARA_Michelle_Honors_Thesis

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Borgida, Lane Elizabeth

Title:

College Students' Engagement in Social Media Marketing

Area of Honors:

Advertising/Public Relations

Keywords:

social media
Facebook
Twitter
brand marketing
brand communication
college students

File:

Download College_Students_Engagement_in_Social_Media_Marketing.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Skitka, Kari Alexandra

Title:

Examining Consumers’ Attitudes and Ethical Behaviors of Digital Music through the Lens of the Diffusion of Innovations and the Theory of Reasoned Action

Area of Honors:

Advertising/Public Relations

Keywords:

diffusion of innovations
reasoned action
music piracy
ethical perceptions

File:

Download Thesis_Final.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Winiarski, Kristin Marie

Title:

Smartphones, Applications And Society

Area of Honors:

Advertising/Public Relations

Keywords:

smartphones
applications

File:

Download 1-Thesis_Final_Draft_.pdf

Thesis Supervisors:

Colleen Connolly-Ahern, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor