Search

Author:

Weintraub, Jennifer Tess

Title:

JOURNALISTS’ PERCEPTIONS OF MULTIMEDIA RELEASES AND ONLINE NEWSROOMS

Area of Honors:

Advertising/Public Relations

Keywords:

Press Releases
Multimedia Releases
Online Newsrooms

File:

Download 2-Jennifer_Weintraub_-_Thesis_Final.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Till, Jacqueline Mary

Title:

Lessons from Alumni: Public Relations Education and Curriculum

Area of Honors:

Advertising/Public Relations

Keywords:

PR education
PR curriculum
PR industry
Penn State
public relations
interview

File:

Download Jacqueline_Till_Thesis.pdf

Thesis Supervisors:

Colleen Connolly-Ahern, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Imming, Brad Tyler

Title:

Case Study: The Social Media Use of Travel Bloggers

Area of Honors:

Telecommunications

Keywords:

blog
travel blog
social media
case study
Web 2.0

File:

Download Imming_Brad_TheSocialMediaUseOfTravelBloggers.pdf

Thesis Supervisors:

Matthew Jackson, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Kelner, Nicole

Title:

How and Why Products Go Viral

Area of Honors:

Engineering Science

Keywords:

Viral
Entrepreneurship
Marketing
Psychology

File:

Download Final_Thesis_1_6.pdf

Thesis Supervisors:

Elizabeth Cunningham Kisenwether, Thesis Supervisor
Robert James Beaury, Faculty Reader
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Tarullo, Julianne Marie

Title:

Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising

Area of Honors:

Advertising/Public Relations

Keywords:

advertising
television advertising
congruency
music
song

File:

Download Tarullo_Thesis.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Ullmann, Emily J

Title:

Direct-to-consumer Pharmaceutical Print Advertising's Effect on Mood

Area of Honors:

Advertising/Public Relations

Keywords:

DTC – Direct-to-Consumer DTCPA – Direct-to-Consumer Pharmaceutic

File:

Download Ullmann_Thesis_Final_2015.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Sherony, Nia Marie

Title:

Credibility Heuristics in Fashion Blogs: Testing the Effects of Authority, Bandwagon and Community on Persuasion

Area of Honors:

Interdisciplinary in Advertising and Public Relations and Information Sciences and Technology

Keywords:

persuasion
main model
bandwagon heuristic
authority heuristic
community
weblog
blogosphere

File:

Download Thesis.pdf

Thesis Supervisors:

S. Shyam Sundar, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Erika S Poole, Thesis Honors Advisor