1. The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Open Access Author: Edwards, Allison Title: The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Area of Honors: Marketing Keywords: AthleisureActivewearSportswearDigital InfluencersInfluencersTipping Point TheoryActivewear BrandsNikeAdidasUnder ArmourLululemonFableticsOutdoor VoicesStreetwearAthleisurewearFashion InnovationFashionMarket PositioningProduct OfferingBrand MessagingBranding File: Download The_Athleisure_Tipping_Point.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. How Culture Affects Marketing Content: A Comparison Between Austria and the United States Open Access Author: Di Carlo, Erica Title: How Culture Affects Marketing Content: A Comparison Between Austria and the United States Area of Honors: Marketing Keywords: Social MediaInstagramFacebookAustriaCultureMarketingAdvertising File: Download Thesis_DiCarlo_2023.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. The Harsh Reality of Gambling Advertising Open Access Author: Purcell, Timothy Title: The Harsh Reality of Gambling Advertising Area of Honors: Marketing Keywords: GamblingGambling AdvertisingSports BettingGambling Addiction File: Download Thesis_Final_Submission_-_Tim_Purcell.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor