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Author:

Lewandowski, David Alan

Title:

LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE

Area of Honors:

Interdisciplinary in Marketing and Sociology

Keywords:

sociology
marketing
big business
poverty
profits
innovation
education
integration
Base of the Pyramid
strategy
global

File:

Download David_Alan_Lewandowski_Honors_Thesis.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Dr. Jeffery Todd Ulmer, Thesis Honors Advisor

Author:

Bakos, Delanie Suzanne

Title:

Putting America On a Carbon Diet: Challenges and Recommendations

Area of Honors:

Marketing

Keywords:

carbon diet
calibration
social capital
carbon emissions
climate change

File:

Download THESISFINAL_PuttingAmericaOnACarbonDiet_DBakos.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Rogers, Elizabeth Regina

Title:

Cause Related Marketing and the Environment

Area of Honors:

Marketing

Keywords:

Cause Related Marketing
consumer behavior
"green"
environment
persuasion

File:

Download Rogers_Final.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Budin, Jacob Daniel

Title:

The Marketing of Subprime Mortgages in the United States

Area of Honors:

Marketing

Keywords:

marketing
subprime
mortgages
real estate
united states
america

File:

Download Thesis-final2.pdf

Thesis Supervisors:

Dr. Brent William Ambrose, Thesis Supervisor
Dr. Brent William Ambrose, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Nguyen, Julia Lee

Title:

CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY

Area of Honors:

Marketing

Keywords:

brand choice
conformity
consumer behavior
cognitive dissonance
decision-making process
normative social influence
social groups

File:

Download Final_Thesis_PDF.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Karen Page Winterich, Faculty Reader

Author:

Cheyne, Katelyn Ann

Title:

Uncovering the Drivers of Sports Fan Avidity

Area of Honors:

Marketing

Keywords:

fan avidity
marketing

File:

Download KateCheyneThesisFinal.pdf

Thesis Supervisors:

Dr. Wayne De Sarbo, Thesis Supervisor
Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Stratico, Katherine Rose

Title:

Clothing and the Social Self: An Analysis and Categorization

Area of Honors:

Marketing

Keywords:

clothing
brands
social self
social identity
self-extension
relationship form
Family Fashionista
Friendly Stylista
Society Sartorialist

File:

Download Stratico_Honors_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Alok Kumar, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Lucci, Magdalen Elizabeth

Title:

BUSINESS AND ISLAM: WHAT IS HARAM?

Area of Honors:

Marketing

Keywords:

cross-cultural marketing
Arab Middle East
Islam in business
international business

File:

Download Thesis.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Wendkos, Max S.

Title:

"Developing Sports Fan Avidity for Increased Revenue Generation"

Area of Honors:

Marketing

Keywords:

fan avidity
fan development
sports marketing
identity formation
motivation

File:

Download Wendkos_Max_-_Developing_Sports_Fan_Avidity_for_Increased_Revenue_Generation.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Wayne Desarbo, Faculty Reader

Author:

Tsupros, Rachel J.

Title:

Building Brand Equity for the Udzungwa Mountains National Park, Tanzania

Area of Honors:

Marketing

Keywords:

branding
brand equity
ecotourism

File:

Download Tsupros_RThesis.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Weiss, Stephen C.

Title:

CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL

Area of Honors:

Marketing

Keywords:

music
music listening
proactive listening
passive listening
shuffle
listener wheel

File:

Download THESISmasterfile.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Min Ding, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Lewis, Sara Elana

Title:

MARKETING HEALTH FOOD: THE STRATEGIC AND ETHICAL MARKETING PLAN UTILIZING SOCIAL MEDIA

Area of Honors:

Marketing

Keywords:

Social Media
Ethics
Food
Marketing

File:

Download Senior_Thesis_Sara_Lewis.pdf

Thesis Supervisors:

Jennifer Coupland, William Ross, Thesis Supervisor
William Ross, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Shi, Xiang (Wendy)

Title:

NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE

Area of Honors:

Marketing

Keywords:

nation branding
Korean Wave
South Korean Dramas
brand association

File:

Download Thesis-1.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader

Author:

Kingsbury, Stephen John

Title:

Building Digital Brand Relationships: Interactions Between Brands and Consumers

Area of Honors:

Marketing

Keywords:

consumer-brand relationships
Brand Relationship Quality
self-connection
interdependence
relationship warmth

File:

Download Stephen_Kingsbury_-_Final_Undergraduate_Thesis_-_Final_Version_-_Spring_2012.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Margaret Grace Meloy, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Wang, Helen Angela

Title:

The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices

Area of Honors:

Marketing

Keywords:

front-of-package labels
FOP labels
Smart Choices label
Guidance Daily Allowances label
GDA label
traffic light label

File:

Download FINAL_Helen_Wang_Thesis.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Barnett, Meghan

Title:

Examining Student Motivations and Identities to Promote Philanthropic Involvement

Area of Honors:

Marketing

Keywords:

student
philanthropy
thon
marketing
motivation
identity

File:

Download Barnett_SHC_Thesis.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Beckman, Warren Michael

Title:

Investigating the Role of Tolerance of Ambiguity in Responses to Contemporary Poetry

Area of Honors:

Marketing

Keywords:

Poetry
Tolerance of Ambiguity
Aesthetic Response

File:

Download Beckman_Warren_ResponsesToPoetry.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Erb, Jessica Lynn

Title:

Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks

Area of Honors:

Marketing

Keywords:

brands
consumer brand relationships
brand love
consumer behavior
marketing

File:

Download Erb_Jessica_BrandLoveTheory.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Cohn, Brandy Nicole

Title:

Into the Dark: Marketing Strategies for Dark Tourism Management

Area of Honors:

Marketing

Keywords:

dark tourism
hospitality
marketing
thanatourism
message appeal
awareness
bundling
advertising
tourism marketing

File:

Download Thesis_Final.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Kehoe, Christina Rose

Title:

The Evolution of Intercollegiate Athletics Conferences

Area of Honors:

Marketing

Keywords:

marketing
sports
NCAA
brand

File:

Download Kehoe_Christina_Evolution_of_Collegiate_Sports_Conferences.pdf

Thesis Supervisors:

John C Powell, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor