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Start Over Area of Honors Marketing Degree B S Year 2023

1. The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs

open_access
Open Access
Author:
Wagner, Jillian
Title:
The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs
Area of Honors:
Marketing
Keywords:
Carbon Label
Carbon Labeling
Marketing
Green Marketing
Greenwashing
Climate Change
ESG
Labeling
Carbon
CO2
File:
Download JillianWagner.The_Carbon_Labeling_Landscape_and_Consumer_Preferences_of_Carbon_Label_Designs.pdf
Thesis Supervisors:
Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

3. Political Polarization in the United States and the Implications for the Future Landscape

open_access
Open Access
Author:
Igoe, Nirali
Title:
Political Polarization in the United States and the Implications for the Future Landscape
Area of Honors:
Marketing
Keywords:
Political Polarization
consumer behavior
buying power
politics
polarization
File:
Download Igoe_Nirali_Political_Polarization_in_the_United_States_and_the_Implications_for_the_Future_Landscape.pdf
Thesis Supervisors:
Franklin Jerome Carter, Jr., Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

5. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media

restricted_to_institution
Restricted (Penn State Only)
Author:
Straley, Megan
Title:
Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media
Area of Honors:
Marketing
Keywords:
Influencer Marketing
Kelman's Source Characteristics
Balance Theory
Social Media
Online Engagement
File:
Login to Download
Thesis Supervisors:
Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor