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1. Dialectical Relationships as a Prominent Role in Crisis Communication: A Penn State University Case Study

open_access
Open Access
Author:
Tupper, Ashton Michelle
Title:
Dialectical Relationships as a Prominent Role in Crisis Communication: A Penn State University Case Study
Area of Honors:
Communication Arts and Sciences (Berks/Lehigh)
Keywords:
Crisis communication
Sandusky scandal
Situated Crisis Communication Theory
Dialetics
Public Relations
File:
Download thesis.pdf
Thesis Supervisors:
Cheryl L Nicholas, Thesis Supervisor
Dr. Sandy Feinstein, Honors Advisor

2. The Importance of 'Green' Web Communication: Analyzing Corporate Environmental Disclosure and Company Reputation.

open_access
Open Access
Author:
Thorpe, Brenna Catherine
Title:
The Importance of 'Green' Web Communication: Analyzing Corporate Environmental Disclosure and Company Reputation.
Area of Honors:
Interdisciplinary in Advertising/Public Relations and Communication Arts and Sciences
Keywords:
Green
Environment
Communication
Fortune 500
Public Relations
Corporate communication
Website design
Credibility
File:
Download Thorpe_Brenna_GreenWebCommunication.pdf
Thesis Supervisors:
Dr. Susan Mary Strohm, Honors Advisor
Lori Ann Bedell, Honors Advisor
Denise Sevick Bortree, Thesis Supervisor
Dr. Susan Mary Strohm, Honors Advisor
Lisa Shawn Hogan, Thesis Supervisor
Lori Ann Bedell, Honors Advisor

3. Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy

open_access
Open Access
Author:
Tennin, Casie Amanda
Title:
Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy
Area of Honors:
Advertising/Public Relations
Keywords:
Calvin Klein
Casie Tennin
Publicity
Good Publicity
Bad Publicity
Advertising
Public Relations
File:
Download Tennin_Thesis_Final.pdf
Thesis Supervisors:
Steve Manuel, Thesis Supervisor
Steve Manuel, Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

6. How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?

open_access
Open Access
Author:
Major, Amy
Title:
How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?
Area of Honors:
Advertising/Public Relations
Keywords:
Advertising
Public Relations
Consumer Reactions
Simple messaging
complex messaging
advertisements
File:
Download Amy_Major_Thesis_4.05.18.pdf
Thesis Supervisors:
Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Honors Advisor
Ken E Yednock, Faculty Reader

7. From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication

open_access
Open Access
Author:
Reinhardt, Meghan Kathleen
Title:
From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication
Area of Honors:
Advertising/Public Relations
Keywords:
Public Relations
Social Media
Crisis Communications
File:
Download MeghanReinhardt_Thesis.pdf
Thesis Supervisors:
Steve Manuel, Thesis Supervisor
Alexander Leor Fattal, Faculty Reader
Steve Manuel, Honors Advisor

8. Prioritizing Relevancy in the Secondary Choral Classroom

open_access
Open Access
Author:
Works, Marissa Anne
Title:
Prioritizing Relevancy in the Secondary Choral Classroom
Area of Honors:
Interdisciplinary in Advertising/Public Relations and Music Education
Keywords:
Music Education
Relevancy
Public Relations
Education
Music
Choir
Choral Classroom
News Values
File:
Download MarissaWorks_Fall2019Thesis.pdf
Thesis Supervisors:
Dr. Linda Carol Porter Thornton, Thesis Supervisor
Ann Marie Major, Honors Advisor
Bryan Nichols, Faculty Reader
Dr. Linda Carol Porter Thornton, Honors Advisor

9. Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness

open_access
Open Access
Author:
Harris, Megan
Title:
Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness
Area of Honors:
Advertising/Public Relations
Keywords:
Sports
Partnership
Brand
NFL
Sponsorship
Brands
Public Relations
Advertising
Sports Marketing
File:
Download Megan_Harris_Final_Thesis_Submission.pdf
Thesis Supervisors:
John R Affleck, Thesis Supervisor
Denise Sevick Bortree, Honors Advisor