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1. TEENS: A Framework for Understanding Adolescent Online Social Behaviors on myYearbook, Facebook, MySpace and Twitter

open_access
Open Access
Author:
Sobel, Kate
Title:
TEENS: A Framework for Understanding Adolescent Online Social Behaviors on myYearbook, Facebook, MySpace and Twitter
Area of Honors:
Information Sciences and Technology
Keywords:
Social Media
teenager behavior
online segmenting
File:
Download Sobel_SHC_Final_Thesis.pdf
Thesis Supervisors:
Jim Jansen, Thesis Supervisor
Jim Jansen, Thesis Supervisor
Xiaolong Zhang, Thesis Honors Advisor

4. The Evolution of Media and Their Influence in International Relations

open_access
Open Access
Author:
Boyer, Tess Mackenzie
Title:
The Evolution of Media and Their Influence in International Relations
Area of Honors:
Media Studies
Keywords:
Soft Power
Public Diplomacy
Foreign Policy
International Relations
Radio
Voice of America
Radio Liberty
Radio Free Europe
Television
CNN Effect
Evolution of Media
Social Media
Facebook
Twitter
International Broadcasting
Arab Spring
Grassroots Democracy Promotion
File:
Download Tess_Boyer_Thesis.pdf
Thesis Supervisors:
Steve Manuel, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

6. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)

open_access
Open Access
Author:
Bonsell, Kelsey Elizabeth
Title:
Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)
Area of Honors:
Advertising/Public Relations
Keywords:
Nonprofit
Social Media
Facebook
Twitter
THON
Penn State
Dance Marathon
Marketing
Dialogic
Communication
Bonsell
File:
Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf
Thesis Supervisors:
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

8. The Emergence of Sina Weibo and Its relationship to Policy-Making in the People’s Republic of China

open_access
Open Access
Author:
He, Richard X
Title:
The Emergence of Sina Weibo and Its relationship to Policy-Making in the People’s Republic of China
Area of Honors:
Chinese
Keywords:
China
Social Media
Policy
File:
Download The_Emergence_of_Sina_Weibo_and_Its_relationship_to_Policy-Making_in_the_Peoples_Republic_of_China-FINAL.pdf
Thesis Supervisors:
Flynt L Leverett, Thesis Supervisor
Shuang Shen, Thesis Honors Advisor

9. Leveraging Social Media And Emerging Technologies In Domestic Disaster Response Supply Chains And Logistics

open_access
Open Access
Author:
Dickinson, Markea Cherie
Title:
Leveraging Social Media And Emerging Technologies In Domestic Disaster Response Supply Chains And Logistics
Area of Honors:
Supply Chain and Information Systems
Keywords:
Supply Chain
Humanitarian Relief
Social Media
Emerging Technologies
File:
Download MD_Thesis_Final.pdf
Thesis Supervisors:
Dr. Robert Alexander Novack, Thesis Supervisor
Dr. John C. Spychalski, Thesis Honors Advisor
Andrea H Tapia, Faculty Reader

11. Best Practices of Social Media Use and Interactivity by Automotive Companies

open_access
Open Access
Author:
Sexton, Cheyenne Nicole
Title:
Best Practices of Social Media Use and Interactivity by Automotive Companies
Area of Honors:
Advertising/Public Relations
Keywords:
Social Media
Interactivity
Automotive
Facebook
Content Analysis
File:
Download Sexton_Cheyenne_Automotive_Industry_Social_Media_.pdf
Thesis Supervisors:
Denise Sevick Bortree, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

12. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

open_access
Open Access
Author:
Tarriff, Ashley Lauren
Title:
How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media
Area of Honors:
Marketing
Keywords:
Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing
File:
Download FinalThesisTarriff.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

14. A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup

open_access
Open Access
Author:
Mavrakis, Konstantinos
Title:
A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup
Area of Honors:
Letters, Arts, and Sciences (Abington)
Keywords:
Branding
Identity
Soccer
Social Media
Twitter
File:
Download Mavrakis_Konstantinos_A_Game_of_Presence_Complexity_and_Money-_An_Analysis_of_Professional_Soccer_Players_Twitter_Use_During_the_2014_FIFA_World_Cup_.pdf
Thesis Supervisors:
Ross S Brinkert, Thesis Supervisor
Lisa Volk Chewning, Thesis Honors Advisor

16. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent

open_access
Open Access
Author:
Laubscher, Kristen Lynn
Title:
Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent
Area of Honors:
Advertising/Public Relations
Keywords:
Social Media
Corporate Social Responsibility
CSR
Purchase Intent
Facebook
Instagram
Stakeholder Attitudes
File:
Download Kristen_Laubscher_Final.pdf
Thesis Supervisors:
Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor
William Michael Mahon III, Faculty Reader