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21. Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes

open_access
Open Access
Author:
Wertheim, Erica Marni
Title:
Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes
Area of Honors:
Marketing
Keywords:
Central route processing
systematic processing
peripheral route processing
social media
brand attitude
Facebook
Twitter
File:
Download Erica_Wertheim_Thesis_FINAL.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor

23. The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising

open_access
Open Access
Author:
Chiang, Wai Yan
Title:
The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising
Area of Honors:
Marketing
Keywords:
Pseudoscience
health claims
consumer behavior
food advertising
botanicals
Aloe Vera
health perception
File:
Download Final_Thesis_Chiang.pdf
Thesis Supervisors:
Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

27. Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents

open_access
Open Access
Author:
Lansdowne, Chelsea Lynn
Title:
Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents
Area of Honors:
Marketing
Keywords:
Marketing
Rural Tourism
Pocono Mountains
Resident Attitudes
File:
Download Chelsea_Lansdowne_-_SHC_Thesis_2014.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

28. Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones

open_access
Open Access
Author:
Mahon, Jennifer Camille
Title:
Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones
Area of Honors:
Marketing
Keywords:
Harry Potter
Game of Thrones
Star Wars
Branding
Brand Relationships
Long Distance Best Friend Model
Marketing
File:
Download Mahon_Jennifer_thesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader

29. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

open_access
Open Access
Author:
Tarriff, Ashley Lauren
Title:
How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media
Area of Honors:
Marketing
Keywords:
Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing
File:
Download FinalThesisTarriff.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor