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Author:

Miao, Jingnan

Title:

THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
user-generated content
marketer-generated content
purchase intention
customer brand engagement
attitude towards brand
attitude towards ad

File:

Download Miao_Jingnan_UGCMGC.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Fuyuan Shen, Faculty Reader

Author:

Guarna, Natalie Ellen

Title:

Best Practices in Social Media Use and Interactivity by Restaurant Chains

Area of Honors:

Advertising/Public Relations

Keywords:

Social media
interactivity
engagement
Instagram
Restaurants
Food
Food marketing

File:

Download NGuarna_Thesis_FINAL.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Dr. Fuyuan Shen, Thesis Honors Advisor

Author:

Major, Amy

Title:

How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
Public Relations
Consumer Reactions
Simple messaging
complex messaging
advertisements

File:

Download Amy_Major_Thesis_4.05.18.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Ken E Yednock, Faculty Reader

Author:

Kretzer, Kelsey Marie

Title:

Food and Beverage Social Media Effectiveness in the Millennial Age

Area of Honors:

Advertising/Public Relations

Keywords:

social media
food and beverage
engagement
millennials
facebook
instagram
twitter
foodies

File:

Download Kelsey_Kretzer.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Ken E Yednock, Faculty Reader