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Start Over Thesis Supervisor Lisa Elizabeth Bolton Keyword consumer behavior

2. Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore

open_access
Open Access
Author:
Ogden, Justin Mark
Title:
Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore
Area of Honors:
Labor and Employment Relations
Keywords:
ethical consumerism
fair trade
living wage
collegiate apparel
globalization
Alta Gracia
worker rights
consumer behavior
File:
Download Ogden_Justin_Assessing_the_Myth_of_the_Ethical_Consumer__SHC_.pdf
Thesis Supervisors:
Mark Sebastian Anner, Thesis Supervisor
Mark Sebastian Anner, Thesis Honors Advisor
Xiangmin Liu, Faculty Reader
Lisa Elizabeth Bolton, Faculty Reader

4. The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising

open_access
Open Access
Author:
Chiang, Wai Yan
Title:
The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising
Area of Honors:
Marketing
Keywords:
Pseudoscience
health claims
consumer behavior
food advertising
botanicals
Aloe Vera
health perception
File:
Download Final_Thesis_Chiang.pdf
Thesis Supervisors:
Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

6. Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

open_access
Open Access
Author:
Gross, Kathryn Emily
Title:
Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement
Area of Honors:
Marketing
Keywords:
product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior
File:
Download Kathryn_Gross_Thesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader