Search

Author:

Weintraub, Jennifer Tess

Title:

JOURNALISTS’ PERCEPTIONS OF MULTIMEDIA RELEASES AND ONLINE NEWSROOMS

Area of Honors:

Advertising/Public Relations

Keywords:

Press Releases
Multimedia Releases
Online Newsrooms

File:

Download 2-Jennifer_Weintraub_-_Thesis_Final.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Till, Jacqueline Mary

Title:

Lessons from Alumni: Public Relations Education and Curriculum

Area of Honors:

Advertising/Public Relations

Keywords:

PR education
PR curriculum
PR industry
Penn State
public relations
interview

File:

Download Jacqueline_Till_Thesis.pdf

Thesis Supervisors:

Colleen Connolly-Ahern, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Bacanskas, Julia Anne

Title:

Violence and Ice Hockey: A Survey of the Driving Factors Behind NHL, Olympic and College Hockey Fandom

Area of Honors:

Advertising/Public Relations

Keywords:

ice hockey
fandom
NHL
violence

File:

Download Julia_Bacanskas_Thesis.pdf

Thesis Supervisors:

Marie Hardin, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor

Author:

Tarullo, Julianne Marie

Title:

Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising

Area of Honors:

Advertising/Public Relations

Keywords:

advertising
television advertising
congruency
music
song

File:

Download Tarullo_Thesis.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Ullmann, Emily J

Title:

Direct-to-consumer Pharmaceutical Print Advertising's Effect on Mood

Area of Honors:

Advertising/Public Relations

Keywords:

DTC – Direct-to-Consumer DTCPA – Direct-to-Consumer Pharmaceutic

File:

Download Ullmann_Thesis_Final_2015.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor