11. MARKETING HEALTH FOOD: THE STRATEGIC AND ETHICAL MARKETING PLAN UTILIZING SOCIAL MEDIA Open Access Author: Lewis, Sara Elana Title: MARKETING HEALTH FOOD: THE STRATEGIC AND ETHICAL MARKETING PLAN UTILIZING SOCIAL MEDIA Area of Honors: Marketing Keywords: Social MediaEthicsFoodMarketing File: Download Senior_Thesis_Sara_Lewis.pdf Thesis Supervisors: Jennifer Coupland, William Ross, Thesis SupervisorWilliam Ross, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
12. NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE Open Access Author: Shi, Xiang (Wendy) Title: NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE Area of Honors: Marketing Keywords: nation brandingKorean WaveSouth Korean Dramasbrand association File: Download Thesis-1.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis SupervisorLisa Elizabeth Bolton, Faculty Reader
13. Building Digital Brand Relationships: Interactions Between Brands and Consumers Open Access Author: Kingsbury, Stephen John Title: Building Digital Brand Relationships: Interactions Between Brands and Consumers Area of Honors: Marketing Keywords: consumer-brand relationshipsBrand Relationship Qualityself-connectioninterdependencerelationship warmth File: Download Stephen_Kingsbury_-_Final_Undergraduate_Thesis_-_Final_Version_-_Spring_2012.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorMargaret Grace Meloy, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor
14. The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices Open Access Author: Wang, Helen Angela Title: The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices Area of Honors: Marketing Keywords: front-of-package labelsFOP labelsSmart Choices labelGuidance Daily Allowances labelGDA labeltraffic light label File: Download FINAL_Helen_Wang_Thesis.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
15. Examining Student Motivations and Identities to Promote Philanthropic Involvement Open Access Author: Barnett, Meghan Title: Examining Student Motivations and Identities to Promote Philanthropic Involvement Area of Honors: Marketing Keywords: studentphilanthropythonmarketingmotivationidentity File: Download Barnett_SHC_Thesis.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
16. Investigating the Role of Tolerance of Ambiguity in Responses to Contemporary Poetry Open Access Author: Beckman, Warren Michael Title: Investigating the Role of Tolerance of Ambiguity in Responses to Contemporary Poetry Area of Honors: Marketing Keywords: PoetryTolerance of AmbiguityAesthetic Response File: Download Beckman_Warren_ResponsesToPoetry.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
17. Social Media Marketing: It's Effect on Business Consumer Relationships Open Access Author: Bobrow, Bradley Scott Title: Social Media Marketing: It's Effect on Business Consumer Relationships Area of Honors: Marketing Keywords: Social MediaMarketingSocial Media MarketingFacebookTwitterConsumer EngagementTraditional MarketingSocial Marketing File: Download Bobrow_Bradley_SocialMediaMarketing.pdf
18. Universities in Crisis: How Crisis Communications Affect Marketing Implications Open Access Author: Weakland, Devin Haley Title: Universities in Crisis: How Crisis Communications Affect Marketing Implications Area of Honors: Marketing Keywords: crisis communications managementmarketingsocial mediaPenn State File: Download Devin_Weakland_-_Final_Undergraduate_Thesis_-_Spring_2013.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
19. Applying Marketing Frameworks to Social Entrepreneurship New Product Development: A Case Study Open Access Author: Lehman, Ernie Title: Applying Marketing Frameworks to Social Entrepreneurship New Product Development: A Case Study Area of Honors: Marketing Keywords: MarketingKahnNew Product DevelopmentSocial EntrepreneurshipiDEPaul PolakFramework File: Download ErnieLehmanThesis.pdf Thesis Supervisors: Min Ding, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
20. Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Open Access Author: Erb, Jessica Lynn Title: Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Area of Honors: Marketing Keywords: brandsconsumer brand relationshipsbrand loveconsumer behaviormarketing File: Download Erb_Jessica_BrandLoveTheory.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
