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Author:

Davidson, Gabrielle

Title:

Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry

Area of Honors:

Marketing

Keywords:

consumer-brand relationship
marketing
pop culture
brand transgression
parasocial relationships
brand betrayal

File:

Download GabrielleDavidson_ThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Thesis Supervisor

Author:

Penna, Elizabeth

Title:

Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer

Area of Honors:

Marketing

Keywords:

generations
Strauss-Howe Generational Theory
technology
marketing
consumer behavior

File:

Download thesis_final_submission.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Meg Meloy, Faculty Reader

Author:

Wagner, Jillian

Title:

The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs

Area of Honors:

Marketing

Keywords:

Carbon Label
Carbon Labeling
Marketing
Green Marketing
Greenwashing
Climate Change
ESG
Labeling
Carbon
CO2

File:

Download JillianWagner.The_Carbon_Labeling_Landscape_and_Consumer_Preferences_of_Carbon_Label_Designs.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Wang, Zirui

Title:

Winning Recipes for U.S. Movies in China: Does Localized Content Matter?

Area of Honors:

Marketing

Keywords:

box office
movies
Hollywood
China
Chinese audiences
localized content
regression analysis
quantitative
R
Chinese culture
Localized content

File:

Download Thesis_Final_Version.pdf

Thesis Supervisors:

Hans Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Igoe, Nirali

Title:

Political Polarization in the United States and the Implications for the Future Landscape

Area of Honors:

Marketing

Keywords:

Political Polarization
consumer behavior
buying power
politics
polarization

File:

Download Igoe_Nirali_Political_Polarization_in_the_United_States_and_the_Implications_for_the_Future_Landscape.pdf

Thesis Supervisors:

Franklin Jerome Carter, Jr., Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Di Carlo, Erica

Title:

How Culture Affects Marketing Content: A Comparison Between Austria and the United States

Area of Honors:

Marketing

Keywords:

Social Media
Instagram
Facebook
Austria
Culture
Marketing
Advertising

File:

Download Thesis_DiCarlo_2023.pdf

Thesis Supervisors:

Matthew Michael Checchio, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Straley, Megan

Title:

Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media

Area of Honors:

Marketing

Keywords:

Influencer Marketing
Kelman's Source Characteristics
Balance Theory
Social Media
Online Engagement

File:

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Thesis Supervisors:

Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Sliver, Caroline

Title:

It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand

Area of Honors:

Marketing

Keywords:

Taylor Swift
marketing
brand
strategy
parasocial relationships
parasocial
parasociality
PSR
brand strategy
Taylor
Swift
PSI-Process Scale
human brands
human brand
qualitative data
qualitative
content analysis
musician

File:

Download Caroline_M._Sliver_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna H Slot, Faculty Reader

Author:

Hirt, Olivia

Title:

Voice Assistant Realism: How Perceived Realism of a Device’s Voice Affects Consumer Satisfaction and Affinity

Area of Honors:

Marketing

Keywords:

marketing
sensory marketing
sound
voice
voice assistant
robot
human
timbre
recommendation satisfaction
affinity

File:

Download Olivia_Hirt_thesis_final.pdf

Thesis Supervisors:

Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Ferrari, Celine

Title:

“Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy

Area of Honors:

Marketing

Keywords:

cultural capital
media
television
fashion
marketing
consumer behavior

File:

Download Thesis_final.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna Slot, Faculty Reader