1. THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT Open Access Author: Miao, Jingnan Title: THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT Area of Honors: Advertising/Public Relations Keywords: Advertisinguser-generated contentmarketer-generated contentpurchase intentioncustomer brand engagementattitude towards brandattitude towards ad File: Download Miao_Jingnan_UGCMGC.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorFuyuan Shen, Faculty Reader
2. Best Practices in Social Media Use and Interactivity by Restaurant Chains Open Access Author: Guarna, Natalie Ellen Title: Best Practices in Social Media Use and Interactivity by Restaurant Chains Area of Honors: Advertising/Public Relations Keywords: Social mediainteractivityengagementInstagramRestaurantsFoodFood marketing File: Download NGuarna_Thesis_FINAL.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Fuyuan Shen, Thesis Honors Advisor
3. ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS Open Access Author: Mayhew, Samantha Marie Title: ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS Area of Honors: Advertising/Public Relations Keywords: organic contentnative contentsocial mediaadvertising File: Download thesis_draft_Mayhew__1_.pdf Thesis Supervisors: Dr. Lee Ahern, Thesis SupervisorDr. Fuyuan Shen, Thesis Honors Advisor
4. How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Open Access Author: Major, Amy Title: How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Area of Honors: Advertising/Public Relations Keywords: AdvertisingPublic RelationsConsumer ReactionsSimple messagingcomplex messagingadvertisements File: Download Amy_Major_Thesis_4.05.18.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorKen E Yednock, Faculty Reader
5. Food and Beverage Social Media Effectiveness in the Millennial Age Open Access Author: Kretzer, Kelsey Marie Title: Food and Beverage Social Media Effectiveness in the Millennial Age Area of Honors: Advertising/Public Relations Keywords: social mediafood and beverageengagementmillennialsfacebookinstagramtwitterfoodies File: Download Kelsey_Kretzer.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorKen E Yednock, Faculty Reader
6. From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication Open Access Author: Reinhardt, Meghan Kathleen Title: From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication Area of Honors: Advertising/Public Relations Keywords: Public RelationsSocial MediaCrisis Communications File: Download MeghanReinhardt_Thesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorAlexander Leor Fattal, Faculty ReaderSteve Manuel, Thesis Honors Advisor
7. UNDERSTANDING THE EFFECTS OF SNACK FOOD PACKAGING LABELS ON CONSUMER DECISIONS IN PREPARATION FOR MANDATORY GMO LABELING Open Access Author: Staub, Haley Ann Title: UNDERSTANDING THE EFFECTS OF SNACK FOOD PACKAGING LABELS ON CONSUMER DECISIONS IN PREPARATION FOR MANDATORY GMO LABELING Area of Honors: Advertising/Public Relations Keywords: snack foodGMOgenetic technologypackaginglabelslegislationconsumeranalysisgreen marketingholistic health File: Download Staub_Haley_Thesis.pdf Thesis Supervisors: Ann Marie Major, Thesis SupervisorSteve Manuel, Thesis Honors Advisor
8. Social Media and the Music Industry: Are Artists Able to Act as Their Own Label? Open Access Author: Formichella, Katherine Anne Title: Social Media and the Music Industry: Are Artists Able to Act as Their Own Label? Area of Honors: Advertising/Public Relations Keywords: social mediamusicmusic industrymusicianspromotion File: Download Formichella__Kate_PR_Thesis.pdf Thesis Supervisors: Gregory J Woodman, Thesis SupervisorSteve Manuel, Thesis Honors Advisor