Search

Start Over Area of Honors Marketing

61. The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs

open_access
Open Access
Author:
Wagner, Jillian
Title:
The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs
Area of Honors:
Marketing
Keywords:
Carbon Label
Carbon Labeling
Marketing
Green Marketing
Greenwashing
Climate Change
ESG
Labeling
Carbon
CO2
File:
Download JillianWagner.The_Carbon_Labeling_Landscape_and_Consumer_Preferences_of_Carbon_Label_Designs.pdf
Thesis Supervisors:
Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

63. Political Polarization in the United States and the Implications for the Future Landscape

open_access
Open Access
Author:
Igoe, Nirali
Title:
Political Polarization in the United States and the Implications for the Future Landscape
Area of Honors:
Marketing
Keywords:
Political Polarization
consumer behavior
buying power
politics
polarization
File:
Download Igoe_Nirali_Political_Polarization_in_the_United_States_and_the_Implications_for_the_Future_Landscape.pdf
Thesis Supervisors:
Franklin Jerome Carter, Jr., Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

65. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media

restricted_to_institution
Restricted (Penn State Only)
Author:
Straley, Megan
Title:
Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media
Area of Honors:
Marketing
Keywords:
Influencer Marketing
Kelman's Source Characteristics
Balance Theory
Social Media
Online Engagement
File:
Login to Download
Thesis Supervisors:
Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

66. It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand

open_access
Open Access
Author:
Sliver, Caroline
Title:
It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand
Area of Honors:
Marketing
Keywords:
Taylor Swift
marketing
brand
strategy
parasocial relationships
parasocial
parasociality
PSR
brand strategy
Taylor
Swift
PSI-Process Scale
human brands
human brand
qualitative data
qualitative
content analysis
musician
File:
Download Caroline_M._Sliver_Thesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna H Slot, Faculty Reader

67. Voice Assistant Realism: How Perceived Realism of a Device’s Voice Affects Consumer Satisfaction and Affinity

open_access
Open Access
Author:
Hirt, Olivia
Title:
Voice Assistant Realism: How Perceived Realism of a Device’s Voice Affects Consumer Satisfaction and Affinity
Area of Honors:
Marketing
Keywords:
marketing
sensory marketing
sound
voice
voice assistant
robot
human
timbre
recommendation satisfaction
affinity
File:
Download Olivia_Hirt_thesis_final.pdf
Thesis Supervisors:
Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

68. “Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy

open_access
Open Access
Author:
Ferrari, Celine
Title:
“Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy
Area of Honors:
Marketing
Keywords:
cultural capital
media
television
fashion
marketing
consumer behavior
File:
Download Thesis_final.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna Slot, Faculty Reader