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11. Examining Consumers’ Attitudes and Ethical Behaviors of Digital Music through the Lens of the Diffusion of Innovations and the Theory of Reasoned Action

open_access
Open Access
Author:
Skitka, Kari Alexandra
Title:
Examining Consumers’ Attitudes and Ethical Behaviors of Digital Music through the Lens of the Diffusion of Innovations and the Theory of Reasoned Action
Area of Honors:
Advertising/Public Relations
Keywords:
diffusion of innovations
reasoned action
music piracy
ethical perceptions
File:
Download Thesis_Final.pdf
Thesis Supervisors:
Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

13. The Use of Facebook by Adolescent Girls and Its Implications for the Domestic Sex Trafficking of Minors

open_access
Open Access
Author:
Dutill, Megan Grace
Title:
The Use of Facebook by Adolescent Girls and Its Implications for the Domestic Sex Trafficking of Minors
Area of Honors:
Advertising/Public Relations
Keywords:
Facebook
adolescents
girls
teen girls
sex trafficking
human trafficking
DMST
social media
File:
Download Dutill_Megan_Thesis.pdf
Thesis Supervisors:
Marcia W Distaso, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

14. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)

open_access
Open Access
Author:
Bonsell, Kelsey Elizabeth
Title:
Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)
Area of Honors:
Advertising/Public Relations
Keywords:
Nonprofit
Social Media
Facebook
Twitter
THON
Penn State
Dance Marathon
Marketing
Dialogic
Communication
Bonsell
File:
Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf
Thesis Supervisors:
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

15. A Cross Cultural Analysis of Vogue Magazine and its Implications on Body Image and the World of High Fashion

open_access
Open Access
Author:
Twillmann, Paige Elizabeth
Title:
A Cross Cultural Analysis of Vogue Magazine and its Implications on Body Image and the World of High Fashion
Area of Honors:
Advertising/Public Relations
Keywords:
too-thin
detachment
anxiety
objectification
superiority
United States
Italy
Spain
Vogue
File:
Download Twillmann_Final_Thesis.pdf
Thesis Supervisors:
Colleen Connolly-Ahern, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

16. Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy

open_access
Open Access
Author:
Tennin, Casie Amanda
Title:
Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy
Area of Honors:
Advertising/Public Relations
Keywords:
Calvin Klein
Casie Tennin
Publicity
Good Publicity
Bad Publicity
Advertising
Public Relations
File:
Download Tennin_Thesis_Final.pdf
Thesis Supervisors:
Steve Manuel, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

17. A Semiotic Study: The Brand Communication and Advertising Themes of H&m's Conscious Collection

open_access
Open Access
Author:
Jackson, Kelly Sarah
Title:
A Semiotic Study: The Brand Communication and Advertising Themes of H&m's Conscious Collection
Area of Honors:
Advertising/Public Relations
Keywords:
advertising
semiotic study
visual images
gender representation
eco-fashion
eco-marketing
sustainable marketing and fashion
File:
Download 1-Jackson_Kelly_SemioticStudyofHMConsciousCollection.pdf
Thesis Supervisors:
Michelle Lyn Rodino Colocino, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

19. Best Practices of Social Media Use and Interactivity by Automotive Companies

open_access
Open Access
Author:
Sexton, Cheyenne Nicole
Title:
Best Practices of Social Media Use and Interactivity by Automotive Companies
Area of Honors:
Advertising/Public Relations
Keywords:
Social Media
Interactivity
Automotive
Facebook
Content Analysis
File:
Download Sexton_Cheyenne_Automotive_Industry_Social_Media_.pdf
Thesis Supervisors:
Denise Sevick Bortree, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader