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Open Access

Author:: Rogers, Elizabeth Regina
Title:: Cause Related Marketing and the Environment
Area of Honors:: Marketing
Keywords:: Cause Related Marketing
consumer behavior
"green"
environment
persuasion
File:: Download Rogers_Final.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Nguyen, Julia Lee
Title:: CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY
Area of Honors:: Marketing
Keywords:: brand choice
conformity
consumer behavior
cognitive dissonance
decision-making process
normative social influence
social groups
File:: Download Final_Thesis_PDF.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Karen Page Winterich, Faculty Reader

Open Access

Author:: Erb, Jessica Lynn
Title:: Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks
Area of Honors:: Marketing
Keywords:: brands
consumer brand relationships
brand love
consumer behavior
marketing
File:: Download Erb_Jessica_BrandLoveTheory.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Open Access

Author:: Pan, Yuyuan
Title:: The effect of objective self-awareness and priming on environmental and ethical behavioral intentions
Area of Honors:: Marketing
Keywords:: sustainability
consumer behavior
ethics
environment
priming
File:: Download Final_Thesis.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Gross, Kathryn Emily
Title:: Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement
Area of Honors:: Marketing
Keywords:: product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior
File:: Download Kathryn_Gross_Thesis.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

Open Access

Author:: Gilbert, John L
Title:: Green Purchasing in College Students
Area of Honors:: Marketing
Keywords:: marketing
sustainability
green purchasing
greenwashing
millennials
Patagonia
consumer behavior
File:: Download Gilbert_Thesis_FINAL.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna H Slot, Faculty Reader

Open Access

Author:: Penna, Elizabeth
Title:: Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer
Area of Honors:: Marketing
Keywords:: generations
Strauss-Howe Generational Theory
technology
marketing
consumer behavior
File:: Download thesis_final_submission.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Meg Meloy, Faculty Reader

Open Access

Author:: Igoe, Nirali
Title:: Political Polarization in the United States and the Implications for the Future Landscape
Area of Honors:: Marketing
Keywords:: Political Polarization
consumer behavior
buying power
politics
polarization
File:: Download Igoe_Nirali_Political_Polarization_in_the_United_States_and_the_Implications_for_the_Future_Landscape.pdf
Thesis Supervisors:: Franklin Jerome Carter, Jr., Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Ferrari, Celine
Title:: “Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy
Area of Honors:: Marketing
Keywords:: cultural capital
media
television
fashion
marketing
consumer behavior
File:: Download Thesis_final.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna Slot, Faculty Reader

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