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Start Over Area of Honors Marketing Thesis Supervisor Margaret Grace Meloy

1. Building Digital Brand Relationships: Interactions Between Brands and Consumers

open_access
Open Access
Author:
Kingsbury, Stephen John
Title:
Building Digital Brand Relationships: Interactions Between Brands and Consumers
Area of Honors:
Marketing
Keywords:
consumer-brand relationships
Brand Relationship Quality
self-connection
interdependence
relationship warmth
File:
Download Stephen_Kingsbury_-_Final_Undergraduate_Thesis_-_Final_Version_-_Spring_2012.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Margaret Grace Meloy, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

3. Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes

open_access
Open Access
Author:
Wertheim, Erica Marni
Title:
Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes
Area of Honors:
Marketing
Keywords:
Central route processing
systematic processing
peripheral route processing
social media
brand attitude
Facebook
Twitter
File:
Download Erica_Wertheim_Thesis_FINAL.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor

5. The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising

open_access
Open Access
Author:
Chiang, Wai Yan
Title:
The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising
Area of Honors:
Marketing
Keywords:
Pseudoscience
health claims
consumer behavior
food advertising
botanicals
Aloe Vera
health perception
File:
Download Final_Thesis_Chiang.pdf
Thesis Supervisors:
Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

6. Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents

open_access
Open Access
Author:
Lansdowne, Chelsea Lynn
Title:
Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents
Area of Honors:
Marketing
Keywords:
Marketing
Rural Tourism
Pocono Mountains
Resident Attitudes
File:
Download Chelsea_Lansdowne_-_SHC_Thesis_2014.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

7. Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime

open_access
Open Access
Author:
Scherrer, Samantha
Title:
Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime
Area of Honors:
Marketing
Keywords:
Dementia
Marketing
Brand Associations
Branding
Memory Decay
Episodic Memory
Semantic Memory
Associative Networks
Associative Links
Consumer Preferences
File:
Download Scherrer_Thesis_Final.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

8. Lifestyle Branding: How Identity Tells An Engaging Story

open_access
Open Access
Author:
Stern, Hannah
Title:
Lifestyle Branding: How Identity Tells An Engaging Story
Area of Honors:
Marketing
Keywords:
Lifestyle branding
Identity
Marketing
Storytelling
Influencer marketing
Emotional investment
Customer-brand relationships
File:
Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader